Scholl is the historical comfort shoe player. It is mainly sold in Pharma, Wellness and Health shops. Its awareness is very high and the Brand reputation is extremely positive: the brand is recognzed as "quality", "comfortable", "trustworthy", "feet expert".The SCHOLL Collection is developed thanks to different shoe Technologies and benefits.- Gelactiv TM = to absorb shock and reduce pressure where you need it most. These benefits are provided by: 1. bio-mechanically designed and positioned pads made of Technogel => shock absorption; 2.toe bar, first ray drop and arch support => dampens heel shocks- Scholl Biomechanics TM = shoes built with Biomechanics TM technology allows you to properly align the foot, reduce excess pronation and then heel, ankle and knee pain. These benefits are provided thanks to the Triplanar Motion Control Technology. (Movements in the human body can be described as taking place along three planes: frontal, sagittal, and transverse plane and when body movements occur in all three of these planes at once, as they do in the foot, these are called Tri-planar motions. The Scholl Tri-planar motion control system affects the position and the motion of the foot in all these planes, helping to stabilise and control the foot movements.)- Bioprint TM = shoes built with Bioprint TM allows you to walk easier and improving your posture. Benefits are provided by 1. rubber insert and natural cork => flexibility; 2. anatomically designed footbed => keeps foot in the right position- Removable Insole CE: shoes built with RI CE technology allows you to walk in extreme comfort and, if needed, to easily and quickly customise the insole. In fact: 1. shoe components are made of the softest, supplest and lightest materials possible => extreme comfort; 2. RI shoes has an insole easy to remove and then replaceable -if needed- by the one made by your own personal podiatrist, depending on the specific kind of disease you have => customisable. - Memory Cushion: shoes made with MC technology allows you to restore your tired feet and helps distributing pressure all over the insole. These benefits are provided by 1. cushioned footbed made of very soft materials => restore feet; 2. footbed inner components let the shoe springs back into shape, offering the same level of support at each step => distributes foot pressure.Scholl manage alsoo some other "special" projects:- Professional Range: targeted shoes for different job related needs, mostly medical and sanitary target.- Fitness Range: are good for the beach, at gym, swimming pool, while travelling or in the SPA.- Men: just a few casual styles, managed as they were a single collection in its own.It is worth underlining the role played by Pescura TM sandals. Pescura sandal is the iconic style for Scholl Pharma collection, the style that let the company be worldwide recognised and consistently grow in the category starting from the Sixties and then becoming the leading company in pharma footwear. Pescura is also named as being an Exercise technology as it exercises muscles while walking